Food and Lifestyle Public Relations

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Archive for January, 2012

Food Blog South 2012

Monday, January 30th, 2012

Would you believe this photo was taken with an iPhone?

Camera phone photography was just one of the topics of this year’s Food Blog South conference, held in Birmingham, Alabama on Saturday, January 28. The programming focused on Internet communication for culinary professionals. As PR professionals, the subject matter was very beneficial to us, as we learned how to showcase our clients in the best light and be a great resource for bloggers.

Highlights of Food Blog South 2012:

Southern Living editor Jennifer Cole’s opening remarks. “When Southerners cook a mess of greens, we want to eat them with a mess of people.”

Learning how to discreetly and effectively capture images of food in a restaurant setting with limited equipment and a camera phone. “The best camera in the world is the one you have with you.” – Colleen Duffey, Studio b.

A hands-on food styling seminar led by Jennifer Davick and Marian Cooper Cairns. The resulting image, taken by iPhone, is above.

Learning the tricks of the trade for providing accurate recipes to the media – led by Virginia Willis, this seminar was informative and entertaining.

Beer tasting with Ale Sharpton and Good People Brewing Company. Interesting topic to consider: While wine has “blind spots,” beer can be paired with any food-even asparagus!

Topics on branding with Hélène Dujardin and Lisa Ekus.

The keynote address by Kat Kinsman on CNN Eatocracy.

All in all, an immensely valuable event!

What’s New at Seviche for 2012?

Thursday, January 12th, 2012

One of Louisville’s most exciting restaurants is Seviche, where chef Anthony Lamas is constantly reinventing his Nuevo Latino cuisine…so what’s in store for 2012?

Seviche rang in 2012 with a New Year’s Day brunch that featured one of Chef Lamas’ new endeavors, house made pickles and preserves. The Bloody Mary Bar included such garnishes as jalapeno pickles, pickled green tomatoes and heirloom baby carrots from the jars that now decorate the dining room.

Chef Lamas is also excited to bring seafood sausage to Louisville! Featuring premium ingredients like Loch Duart salmon, the sausages will showcase a variety of sustainable seafood, as Lamas was honored with the Seafood Ambassador award at the Monterey Bay Aquarium in 2011.

The restaurant’s new smoker has inspired several new smoked dishes, including offal, as chef Lamas is procuring and breaking down whole heritage animals from local farms.

Chef Lamas is building on his active national food festival appearance schedule to add two new events in 2012: The Charleston Wine and Food Festival and the Atlanta Food and Wine Festival.

Stop in to Seviche to enjoy all the new flavors they have to offer!

www.sevicherestaurant.com

GMeals

Friday, January 6th, 2012