Food and Lifestyle Public Relations

Restaurant Public Relations

Archive for August, 2010

Doc Crow’s Southern Smokehouse and Raw Bar Hard Hat Tour

Tuesday, August 24th, 2010

On Monday, August 23, business partners Brett Davis, Michael Ton and Steven Ton hosted a hard hat tour and reception for potential investors in their upcoming restaurant Doc Crow’s Southern Smokehouse and Raw Bar. The crowd was wowed by the artist’s renderings that showed what the historic space will look like when fully restored and outfitted. For information on investing in the restaurant, which is located just steps from Louisville’s new KFC Yum! Center, contact info@doccrows.com.

Vintner Select Featured on WHAS11 with Green Wine

Wednesday, August 18th, 2010

 

Filming Project Green at Napa River Grill

This past Friday, Aug. 13 Vintner Select’s David DuBou sat down with WHAS11’s chief meteorologist Monty Webb to discuss the complexities of “green” wine. During the interview, which took place at Napa River Grill, David explained the three different types of green wine and how organically grown vineyards not only produce more flavorful wine but are also important for vineyard sustainability. To learn more about organic wine or to see David’s interview click here.

Sullivan University Awards Scholarship to Salvation Army Culinary Training Graduate

Monday, August 16th, 2010

This Saturday, the Louisville Courier-Journal reported on Jackson Hodges, the Salvation Army Culinary Training Program graduate who was awarded a Sullivan University scholarship valued at $46,000. Sullivan University has always been a big supporter of the Salvation Army program, which teaches the unemployed kitchen skills and helps them find employment. The Sullivan staff was impressed by Jackson’s initiative and hard work, and felt that he deserved the chance to earn his degree. Jackson has said that he might like to open his own restaurant one day, and we are looking forward to seeing the great things he has in store.

http://www.courier-journal.com/article/20100814/SCENE02/308140031/1044/Restaurant+News+%7C+Salvation+Army+culinary+training+graduate+awarded+Sullivan+scholarship

The Summer Garden at Lemaire

Monday, August 16th, 2010

Lemaire’s summer garden at the Jefferson Hotel is providing the kitchen with some beautiful produce. Chef Walter Bundy has been offering a variety of specials showcasing the bounty, including Stuffed Summer Squash Blossoms with local goat cheese and basil coulis, Chilled Cucumber Gazpacho with garden mint oil and heirloom tomatoes and Cornmeal Crusted Zucchini Fries. If you are in Richmond, Virginia, make sure to stop in and see what other surprises they have in store!

Chef Nancy Russman

Wednesday, August 11th, 2010

Napa River Grill and Wild Eggs Raise Over $35,000 For the Kenneth Black Memorial Scholarship Fund

Monday, August 9th, 2010

The Napa River Grill Culinary Cup golf scramble took place on Monday, August 2 at the Cardinal Club in Simpsonville, KY. The event raised over $35,000 for a scholarship fund that was named in honor of Napa’s sous chef, Kenneth Black, who passed away earlier this year. The scholarship fund will be awarded to students at Sullivan University who are pursuing a degree in the culinary arts. A big congratulations to everyone at Napa River Grill and Wild Eggs for all the effort they put into making this event a success!

JD Rothberg, owner of Napa River Grill and Wild Eggs poses with Kenneth's family and members of the Napa River Grill management team before the Culinary Cup kick-off

Invest in the Future of Downtown Louisville!

Friday, August 6th, 2010

As Business First reported today (http://louisville.bizjournals.com/louisville/stories/2010/08/09/story7.html), business partners Brett Davis and Steven and Michael Ton are offering investment opportunities in their new restaurant. Doc Crow’s Southern Smokehouse and Raw Bar, located just steps from the new KFC Yum! Center, is scheduled to open this fall. There will be a hard hat tour for prospective investors on Monday, August 23. Email info@doccrows.com to learn more.

“A Salute to Women, Wine and Whiskey” Presented by The Brown Hotel

Monday, August 2nd, 2010

“A Salute to Women, Wine and Whiskey” at The Brown Hotel was created by Estes Public Relations to unite its clients into one event featuring celebrity chef Gale Gand in order to generate media interest. We selected to host the event in March was because it was Women’s History Month. We were able to include seven clients in the event:

  • Sullivan University– Proceeds from the dinner benefited a scholarship for a female culinary student. The event also provided students, female faculty and the University’s catering department with the opportunity to work with locally and nationally renowned chefs and increase Sullivan University’s name recognition.
  • The Brown Hotel – The Brown Hotel served as the host venue for the event. We developed a room package to help increase room revenues during a period of low occupancy. The hotel’s executive chef also participated in the event.
  • West Town Tavern Chicago – This client from Chicago participated in the dinner. Chicago is a favorite destination among Louisvillians. The goal was to increase exposure to draw visitors to her restaurant.
  • Capriole Goat Cheese – We included this nationally known cheesemaker in the dinner, where she showcased her product.
  • Selby Winery – We brought our winemaker client from California to the event where she showcased her product.
  • Vintner Select – Our distributor client who carries Selby wines was featured at the event. We included a representative from Vintner Select as part of programming.
  • Jack’s Lounge – The Kentucky Bourbon Cocktail Book author and mixologist Joy Perrine created cocktails for event.
  • In addition to creating and executing logistics for the event, Estes Public Relations also launched a successful media relations campaign targeting local and regional press, generating more than 2 million media impressions for clients.
    Pre-event coverage included a front page feature in the Courier-Journal; two TV spots on the ABC and FOX affiliates; articles in several Business First newspapers across the country, including Philadelphia, Austin and Louisville; and four prestigious culinary blogs. Three regional daily newspapers also reported in the event, including the Tennessean, Bloomington Herald Times and Lexington Herald Leader.
    We also developed a social media campaign which targeted blogs and Facebook sites for all clients involved in the event. We also created e-blasts for clients to distribute. An estimated 7000 people received correspondence.