Food and Lifestyle Public Relations

The historic hotel wanted to launch a campaign celebrating the Hot Brown sandwich as a region food icon. EPR first focused on the history of the hotel and the dish, highlighting the story of the chef creating it for hungry late night party goers who filled the hotel’s opulent Crystal Ballroom. Local and national media began taking notice. Soon the Hot Brown’s coverage included the NBC Today Show, the Discovery Channel, Saveur, The New York Times Style Magazine, Los Angeles Times, Southern Living, the Louisville Courier-Journal, Rachel Ray’s Every Day magazine, Gourmet, USA Today, and NWA World Traveler.