Drew Nieporent and Michael Bonadies, Myriad Restaurant Group founders, were looking to open an innovative new concept in downtown Louisville that showcased both Kentucky cuisine and the contemporary art collection of co-owners Laura Lee Brown and Steve Wilson. EPR came on board to craft a local and national campaign to draw attention to the brand new venture. Pre-opening coverage included articles in the Voice-Tribune, Lexington Herald-Leader, LEO, Velocity, a three-page feature in the Louisville Courier-Journal and a one-page feature in Business First.
Nationally, within a year, Estes secured coverage from the Wall Street Journal, The New York Times, The New York Post, Metropolitan Home, USA Today, Southern Accents, Food & Wine, Bon Appétit, Southern Living, Nation’s Restaurant News and Restaurant Hospitality.
Since then, Proof on Main has become one of the hottest spots in the city with numerous accolades including a spot on the coveted Esquire magazine’s Best New Restaurants list in 2006, named in Food & Wine magazine – America’s 50 Most Amazing Wine Experiences 2006 and several “Best of Louisville” awards.