With an innovative packing design to deliver fresh/never frozen seafood around the world, Honolulu Fish company needed to get their story and message out to chefs and consumers. EPR created and launched publicity campaign for new Consumer Division with media event in New York. The firm also generated coverage in The New York Times, Bon Appétit, Food & Wine, Coastal Living, Saveur, Intermezzo and The Rosengarten Report. Regional campaign yielded coverage in more than 15 daily newspapers including the Chicago Tribune, Louisville Courier-Journal and Dallas/Ft.Worth Star Telegram.